For founders in the first 90 days after the company closed

Get your first 90 days under a system you can measure.

Not a coach. Not a comeback promise. A private cockpit that reads your state, steadies the floor, and keeps the big calls locked until you can make them clearly. See your state move in 14 days, or you do not pay and you keep it.

Open the cockpit, $39 →

One time. No subscription. No upsell at checkout.

The most expensive thing right now is not the money you lost

The company is closed, or close enough. The bills still arrive. There was no clean ending, you just stopped. The expensive part now is the slow 90 days of drifting while you decide what is next from a fogged head. The cost of a slow 90 days is paid in the 90 days, not at checkout.

Why this exists

This was built the week after my own company died. Not as a product, as a system to get moving again before the silence got loud. It is priced at the entry level on purpose: the first 90 days after a shutdown are when a founder has the least money and the most to lose by drifting. A high ticket here would be the wrong tool for the wrong moment.

What you get

The 90 Protocol
Phases 0 to 30, 31 to 60, 61 to 90. Structure for the 90 days, one instrument at a time.
A month of post-exit coaching runs $1,000+
The Cockpit
The instrument that measures where you are and flags a stall before it becomes a week.
Diagnostic tools: $50 to 200
The Stall Alarm protocol
What to do on the day you do not move, so one bad day does not become the pattern.
Included
The 90-Day reset log
Tracks the movement, not the motivation. You measure the process, not your mood.
Included

Reduce it to the ridiculous: it costs less than one week of rent on an office you may no longer need.

The Movement Guarantee

See your state move in 14 days, or you do not pay

Take your own State check in the Cockpit on day 1, then take it again on day 14. If your reading has not moved, email the two screenshots within 30 days for a full refund. You keep the Protocol either way.

The State check is a short self-assessment you fill in yourself, not a bar that fills on its own. So "movement" means you feel measurably different, in your own words. It does not promise income or a relaunch. The refund is handled by email, no call required.

Premiums, included

Delivered inside the cockpit the moment you open it. Preview the kit.

$39
one time · no subscription · no upsell at checkout
Open the cockpit, $39 →

If you go further later, that is a separate conversation, not a button here.

Common questions

Is this a coach?

No. It is a private instrument. No one to face, no call required to use it.

Is there really a refund?

Yes, the Movement Guarantee above. Email two screenshots within 30 days and you keep the Protocol.

What happens after the 90 days?

If your readings say you are ready and you want to pressure-test the next bet with someone, there is a conversation for that, on your terms. Not required, and not at checkout.

No countdown, no "spots left". This is evergreen. The honest baseline: the evidence is that most second ventures do not succeed, and pretending otherwise is the myth this is built to leave behind. What an instrument changes is whether you walk into the next decision carrying old blind spots or new guardrails.